Product buildAI mentorship

MNTR

An AI mentorship and strategy platform for storytellers and founders — chat, playbooks, courses and a mission system, built around getting someone to say what they are actually trying to build.

The problem

Mentorship does not scale, and every attempt to scale it dilutes the thing that made it work. A good mentor's value is not information — it is the questions they ask and the judgement behind them.

MNTR is an attempt to encode that: AI chat, playbooks, structured courses and a mission system, all shaped around a particular expert's way of thinking rather than around generic advice.

Asking a better first question

The onboarding does not ask for a job title or a company size. It asks, by name: what are you actually building toward — not the safe answer, the real one, the one that keeps you up at night. And it offers a graceful way out: "Not yet — I'll come back to this."

That is the whole product's thesis compressed into one screen. A mentorship tool that opens with a form is going to get form answers, and form answers are exactly what makes generic advice generic. The escape hatch matters as much as the question — pressuring someone into a half-honest answer would poison everything downstream of it.

Colour doing one job

The palette is a single signal green on near-black, with a warm off-white for light surfaces. The brand is parameterised as one variable — `--brand-hue: 145` — and the rest of the system derives from it.

Restricting the palette to one accent means green always means the same thing: this is the action. On a dark ground with a hundred screens to keep coherent, that consistency is worth more than a wider palette would be.

Palette

Primary#00C753Signal green — every action
Foreground#171717Near-black
Background#F8F8F7Warm off-white, light mode
Card#FAFAF9Barely lifted from the ground
Border#E7E7E4Warm hairline

Scope

Screens: 100
Components: 167
Server files: 335
Migrations: 142
Tests: 193

Screens

MNTR onboarding prompt reading 'Sarah, your best work starts right here' with a Let's Build button and a 'Not yet' opt-out — The opening question — personalised, deliberately uncomfortable, and easy to defer.

Growth Audit onboarding overlay, step one of four, over the mentorship dashboard — The Growth Audit walkthrough, step one of four.

What we did

Product design
Interface design — 100 screens
Onboarding and conversion flows
Full-stack build
AI integration

Built with

React
TypeScript
Vite
Tailwind
shadcn/ui
Express
PostgreSQL
Drizzle ORM
Gemini
Perplexity
Stripe
Twilio